People stay accountable
AI can assist the work. A clear owner, review process, and route to a person remain part of the service.
ABOUT QURTANA
Useful technology. Human responsibility.
We are building a simpler way for UAE businesses to attract customers, handle enquiries, and keep everyday work moving.
Explore our solutions
BUILT AROUND YOUR BUSINESS
Your business needs the work done.
You should not need to become an advertising specialist, a search visibility analyst, a voice engineer, or an automation developer to improve the way your business runs.
My journey to Qurtana began in enterprise technology, working alongside business leaders to turn their priorities into practical digital solutions. That experience shaped how I approach technology: understand the business first, then find the right tools, not the other way around. As I explored AI and automation, my work became increasingly hands on. Building workflows, testing voice agents, and connecting systems. What interested me most wasn’t what the technology could demonstrate, but what it could genuinely take off someone’s plate. I started Qurtana to bring that approach to businesses without large technology teams. Based in Dubai, we help businesses put AI and automation to work in practical, manageable ways, from handling enquiries to reducing repetitive tasks. For me, this is the next chapter in the same journey: bringing business understanding and technical know-how together to make everyday work easier. — Waseem, Founder
HOW WE THINK ABOUT THE WORK
Four principles. Practical consequences.
Scope stays clear
You can see what is included, what costs extra, and what needs a separate assessment before committing.
Control stays with you
Your business facts, approvals, core accounts, and customer relationships remain yours to manage.
Evidence leads the review
We distinguish activity from outcomes and use agreed definitions to explain what the available data supports.
BASED IN DUBAI. FOCUSED ON PRACTICAL FIT.
Built around the realities of a growing business.
Small teams have limited time and many moving parts.
Customer acquisition, calls, follow-up, and administration often sit with the same people. We look for defined opportunities to make that work more consistent without asking you to replace everything at once.
Local context matters. Languages, service areas, account access, telephone routing, and supported systems are assessed for the particular business. We confirm fit before promising a capability.
See where the services can fitA MANAGED PARTNER
Technology is the tool.
Your business is the point.
A clearer enquiry. A reliable handover. A task your team no longer has to repeat.
That is the kind of progress we aim to make visible. We agree a useful measure, test the setup, and review what actually happened. We expand the service when the business case supports it.
Meet the processOUR TEAM
The people behind Qurtana.
Meet the people who bring the business knowledge, technology, and care together.
Waseem Ayyad
CTO & Founder
Waseem is the CTO and Founder of Qurtana, bringing together enterprise technology leadership, business strategy, and hands-on AI expertise. Based in Dubai, he specializes in turning complex business challenges into practical AI and automation solutions. His approach bridges business ambition and technical execution, helping organizations simplify operations, empower their teams, and create measurable value from technology.
Farah Alhalabi
Sales & Marketing Manager
Farah is Qurtana’s Sales & Marketing Executive, bringing a people first approach shaped by her background in digital marketing and client facing support in multiple roles across the healthcare and technology industries. She focuses on understanding client needs, building relationships, and communicating how Qurtana’s AI and automation solutions can help businesses. Her approach centers on clear communication, attentive service, and connecting clients with the right expertise.
LET’S MOVE YOUR BUSINESS FORWARD
Let's make your next step a useful one.
Bring us a business problem. We will help you explore a clear, manageable starting point.
Book a discovery callOne conversation. A clearer next step.